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SAP CRM Training

10 Weeks
All levels
5 lessons
0 quizzes
0 students


  • Knowledge of SAP ERP system, CRM basics and system architecture.
  • Experience with ABAP programming and database structures.
  • Knowledge of business processes and integration.
  • . Familiarity with organizational business requirements for customer relationship management.
  • Experienced in customizing or implementing CRM solutions.
  • Working knowledge of SAP NetWeaver and Business Suite.
  • Familiar with CRM integration points with other system components.
  • Familiarity with SAP CRM system landscape and configuration tools.


  • SAP CRM gives organizations access to comprehensive capabilities for handling client interactions ranging from sales and customer service to lead management.
  • Organisations may utilize SAP CRM to efficiently acquire customer data, link business processes, create tailored client interactions, take advantage of mobile capabilities and make rapid decisions.
  • SAP CRM includes an e-commerce platform designed to assist customers in managing customer relationships from lead to loyalty, providing customers with tools to optimize customer experiences, marketing initiatives and sales strategies while optimising marketing spend and sales strategy.
  • SAP CRM's robust feature set offers businesses everything they need to effectively manage customer relations, increase lead management effectiveness and maximize customer happiness while finding new income prospects and optimizing marketing efforts.
  • SAP CRM helps businesses strengthen client connections, foster customer loyalty and gain a competitive advantage. The software system serves organizations of all kinds, helping build more robust, longer-lasting customer relationships.

Target audiences

  • Provide consumers with a consistent customer experience across multiple channels such as sales, service and marketing - from online sales to service to marketing - helping identify leads quickly and convert them to customers quickly.
  • SAP CRM leverages the cloud's real-time, interactive, and secure nature for real-time, interactive customer management, prioritisation of client demands, and personalised customer experiences. It helps organizations manage communication channels effectively between customer interactions and prioritising client requests while offering tailored experiences for each customer.
  • SAP CRM's primary target audience includes all enterprises searching for innovative, effective, and cost-efficient customer interaction solutions.
  • Companies of varying sizes seeking CRM packages that suit their organizational requirements could range from smaller companies searching for comprehensive software packages to those looking for something off the shelf to meet those specific demands.

SAP Customer Relationship Management (CRM), developed by one of the world’s premier software vendors, stands for customer relationship management (CRM).

SAP CRM was designed to assist businesses in effectively managing customer relationships, streamlining marketing and sales operations, increasing customer satisfaction and loyalty, and driving customer retention.

The SAP CRM training provided by SAP CRM helps businesses to effectively manage their customer interactions and simplify their processes in a manner that is both cost-effective and efficient.

SAP CRM stands out by its unique capability of centralizing customer data and offering a holistic view of customers, one of its hallmark features.

Organizations using this solution benefit from accessing a centralized database that collects and saves consumer information such as contact info, interaction history and preferences.

SAP CRM Courses give students in-depth theoretical and hands-on training in using the SAP CRM software as a business customer and relationship management tool.

SAP CRM Training can help companies leverage the expansive feature set, seamless data integration capabilities and potent analytic features of SAP CRM to enhance their customer-focused strategies.

An accurate understanding of their customers helps companies develop deeper connections with them and anticipate their needs better, creating tailored experiences and more meaningful encounters for consumers.

Businesses can strengthen consumer relationships by using the data collected while tailoring products and services more closely to individual customer preferences.

SAP CRM Features various capabilities to aid marketing and sales operations, from lead management and opportunity tracking to sales forecasting and campaign administration.

These features make it possible for businesses to enhance the efficiency of their sales operations, closely observe customer interactions and effectively manage sales funnels.

SAP CRM also has marketing automation features that enable companies to design and carry out targeted marketing initiatives efficiently while measuring the returns from these activities.

With SAP CRM Training, an organization’s sales and marketing departments can maximize efficiency, understand customer requirements more comprehensively, and harness the power of the CRM system to increase overall sales productivity.

Businesses using this system have access to tools that give them the capability of handling client inquiries quickly and effectively, keeping track of service requests efficiently and providing customer assistance that’s both quick and effective.

Provide capabilities of case management, service level agreements and knowledge management, which guarantee timely and correct responses to client questions.

Organizations that possess these attributes can increase customer happiness, enhance service quality and build long-term client loyalty. SAP CRM includes analytical tools that offer enterprises insights they can put to good use immediately.

Reporting and analytics tools included with this solution provide businesses with a powerful way of examining client information, keeping an eye on key performance indicators (KPIs), and keeping tabs on sales and marketing activities.

SAP CRM Training can help organizations gain deeper insights into customer behaviour and make smarter decisions to improve performance.

Integrating SAP CRM with SAP Business Intelligence (BI) and analyses Cloud allows businesses to perform more advanced analyses and data visualization. Analytics gives businesses more insights into consumer preferences, enhances sales/marketing tactics, and ensures ongoing progress.

SAP CRM also gives its users mobility features that enable them to access client information and perform critical CRM tasks on mobile devices.

Mobility provides sales professionals and customer support agents the power to remain connected with clients while accessing data in real-time and cooperating smoothly with one another.

Businesses implementing mobile CRM capabilities can improve responsiveness, client engagement and overall efficiency even on the move.

SAP CRM integrates easily with other SAP solutions and third-party vendors’ systems to form an ecosystem for customer management.

Individuals who have obtained their SAP CRM Certification have demonstrated their ability to use SAP CRM systems at their place of employment, boosting their effectiveness and efficiency.

Integrating SAP ERP systems and CRM enables businesses to synchronize data and processes used for front-end CRM with those used for back-end operations.

With SAP CRM’s connectivity, data consistency can now be achieved without needing manual data entry or duplicating of records. Furthermore, other systems like e-commerce platforms, contact center systems and social media outlets are seamlessly connected by SAP CRM.

SAP CRM is the leader in customer relationship management solutions, prioritizing data privacy and security, including role-based access restrictions, data encryption, and user authentication features that safeguard client data.

This solution includes these protections, while data governance capabilities allow organizations to develop policies, maintain quality data sets, and comply with legal regulations such as General Data Protection Regulation [GDPR].



Enterprises use SAP CRM systems to coordinate client interactions, sales & marketing activities and customer support activities across their organization. SAP CRM enables firms to build customer relationships while improving CRM procedures and sales/marketing targeting efforts.
SAP CRM facilitates better customer relationships while improving service levels, automating marketing activities such as segmenting customer data for segmented campaigns, automating sales processes with alerting features, automating sales orders and customising help options, and automating sales activities themselves.
Yes. SAP CRM is their client relationship management (CRM) tool designed to facilitate smooth client relationship management utilizing sales force automation, analytics, customer service automation and marketing automation as its components.
CRM (Customer Relationship Management) systems analyse client orders, data and interactions while increasing customer service quality. CRM encompasses segmentation, lead tracking, sales & marketing automation, contact management, customer service analytics reporting, etc.
CRM (Customer Relationship Management) software stores customer data, tracks interactions between them and manages customer relations for multiple industries, including retail, finance, hospitality and healthcare.
CRM Concepts, Scope and Goals, Overview of SAP CRM and How it Is Utilized, Functional Overview of the Components in SAP CRM, Configuration of SAP CRM, Working with Pages and Layouts, Master Data Management, Delineating Business Partners, Accounts and Contact Individuals (BPACIs).
A fundamentals-oriented certification such as this, covering topics like programming, customization, maintenance, integration and optimisation, is available - along with associate certification as a step towards professional accreditation.
SAP CRM Overview Processes for Customer Relationship Management (CRM) Business Partners for SAP CRM Sales Documents and CRM Product Master Transaction Management and Other Application Components SAP CRM Billing Profiles and Configuration for SAP CRM Interaction Centre for SAP CRM SAP CRM Marketing SAP CRM Analytical Applications SAP CRM Reporting SAP CRM Middleware Integration of SAP CRM with Other SAP Solutions Emerging Technologies and Mobile CRM
SAP CRM online training includes customer order setting, Sales & Marketing activities and CRM Suite components. In addition, you'll gain knowledge of SAP's latest features such as integration and client-specific customisation - and create reports, dashboards, customer-facing scenarios or marketing campaign activities.
SAP CRM Certification costs vary per test; depending on how many exams and criteria are applied for certification, costs could range between $500-$2,000.