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Salesforce Marketing Cloud Training

10 Weeks
All levels
0 lessons
0 quizzes
1 student

Salesforce Marketing Cloud allows organisations of any size to engage meaningfully with customers and prospects, driving business success by connecting emotionally with them.

Salesforce Marketing Cloud gives companies an easy and cost-effective way to plan, design, manage, and distribute tailored marketing communications through email, mobile phones, social media networks and the web; with its comprehensive set of tools and capabilities, it helps organisations strengthen client relationships, enhance engagement and expand revenues.

Salesforce Marketing Cloud simplifies automating and streamlining marketing operations; using its user-friendly drag-and-drop interface, marketers can quickly develop email nurture campaigns, lead scoring schemes and abandoned cart emails.

Time and cost savings are realised while marketing communications reach consumers at the right moment and form, increasing engagement and conversion rates.

Salesforce Marketing Cloud features several tools designed to assist firms with further improving their operations beyond marketing automation.

Integrating with Salesforce CRM and Service Cloud offers yet another advantage; firms can utilise this integration to provide consistent customer experiences across marketing, sales, and service processes, giving organisations a complete picture of each customer to make better decisions.

Salesforce Marketing Cloud helps firms personalise client engagement; it gives marketers access to tools and services for creating, managing, and deploying targeted campaigns via email, mobile devices, social media networks and the web.

Salesforce Marketing Cloud helps organizations use customer data and insights to deliver more tailored experiences, increasing customer loyalty and revenue growth.

Using various tools and functionalities, our platform empowers organizations to efficiently plan, execute, monitor, and measure marketing campaigns, customer journeys, and interactions.

Students will develop and manage marketing campaigns, customer journeys and cross-channel interactions using these components of Salesforce Marketing Cloud.

The course will begin by covering its history, architecture and primary features.

Students will use Email Studio to craft and deliver email campaigns, manage templates and tags effectively and track email performance; students will then use Mobile Studio to develop mobile campaigns, landing pages and performance.

Students will also learn to create and run social media campaigns, monitor activity and measure results within the Social Studio.

Furthermore, they’ll discover how to display ad campaigns that track performance while targeting audiences through segmented campaigns in the Advertising Studio.


Salesforce Marketing Cloud is an enterprise marketing automation tool for managing digital marketing activities, helping marketers design, execute and evaluate campaigns across email, mobile phone apps, social media sites and the web using its many features and tools.
Salesforce Marketing Cloud is an all-inclusive marketing automation solution designed to manage client interactions across channels with some CRM-like features; its primary function remains marketing rather than CRM management.
CRM systems Salesforce and Marketing Cloud differ considerably regarding features and focus; Salesforce excels as an all-in-one software application designed for sales, customer support, marketing, lead and opportunity management, forecasting pipeline analysis, and customer support case tracking. In contrast, Marketing Cloud's primary purpose lies elsewhere.
Salesforce Marketing Cloud has proven to be an in-demand marketing automation tool, helping organisations engage their target market and offer tailored omnichannel experiences across every touchpoint.
Yes, Salesforce Marketing Cloud makes designing email campaigns, automating processes, and other marketing operations straightforward; still, for some capabilities and modifications, as well as custom email templates, this requires additional HTML and CSS code coding.


  • Cloud technology and marketing app basics. Email, digital marketing and CRM experience is necessary, as is expertise with HTML, CSS, and JavaScript coding of email templates for designing, developing, and managing email campaigns.
  • It is understanding data analytics and reporting tools for marketing campaign measurement. Experience with Salesforce CRM software or comparable CRMs would be ideal, while collaboration across cross-functional teams requires solid interpersonal communication skills and collaboration strategies.
  • Create exciting and effective marketing campaigns using creativity and strategy, proficient with MS Office Suite and ready to learn digital marketing trends and Salesforce Marketing Cloud best practices.


  • Customer Data Management: Salesforce Marketing Cloud manages customer contact, preference, and behaviour data centrally.
  • Personalisation: Utilising consumer behaviour analysis, the platform personalises marketing campaigns and communications.
  • Omnichannel Orchestration: Salesforce Marketing Cloud offers multi-channel orchestration of email, mobile, social media and online marketing efforts across email, mobile, social media and online channels.
  • Real-Time Analytics: This platform delivers real-time consumer behaviour analysis and campaign performance reports.
  • Automation: Salesforce Marketing Cloud automates email processes, social media publishing and event-triggered communications.
  • Mobile Engagement: The platform features mobile-responsive email templates, SMS text messages, and push alerts, allowing maximum engagement on any mobile phone platform.
  • Integration: Salesforce Marketing Cloud integrates with other Salesforce products and third-party apps seamlessly, while security measures, including data encryption and access restrictions, have been built into its design.

Target audiences

  • Market professionals of all sizes require an advanced marketing automation platform to automate marketing strategies and maximise consumer engagement, including SMBs requiring low-cost yet scalable marketing solutions.
  • E-commerce enterprises aim to tailor and optimise customer experiences across email, social media platforms, mobile phones and the online environment.
  • Nonprofit organisations need a secure yet user-friendly fundraising and supporter engagement platform for supporter interactions and fundraising purposes.
  • Big companies with complex marketing requirements such as data management, analytics and segmentation need a platform capable of meeting those demands; attractive digital companies aiming to deliver cutting-edge marketing services also need something similar.
  • Consultants and advisers are searching for top-tier marketing automation solutions to deliver to their clients.
  • IT specialists specialising in managing these technologies also implement these systems within companies.